Marketing for Customer Compassion

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An offer consumers cannot resist

Is it true that customers want choice, value for money and great service? Yes of course!
Is it possible to combine all these consumer demands in one business, and be very profitable? Yes, but you must do everything right: Marketing, Logistics and Operations.

RETAIL MARKETING   Business planning   Category management   Shelf presentation and DPP   Price image and EDLP   Efficient promotions

Develop an irresistible Business Plan for a retail organisation

The Retail Profit Cycle™ shows you how to develop an attractive and profitable high service / low price store format. Activity Base Costing models help you to reduce warehouse and store costs. Internal Store Benchmarking™ is a powerful model for store employee planning.

Product specific Category Management

Each product group needs different Category Management. Fastmoving A-brands need efficient shelf presentation, Wines need quality buying, Fresh Foods need attention to shelf life, Loss Leaders require lean logistics, Private Labels require attention to impuls presentation. And so on. See our Cases Retail Marketing
Or organize a Category Management Workshop

Profitable shelf presentation

There is a fair change that your spacemanagement system is nothing more than a drawing tool. You are lucky if you use the basic optimization features. But there is so much more you can do to avoid out-of-stocks and increase sales and product margins.

Easy Direct Product Profitability (DPP)

Do you know which products are real profit makers and which products are real mega losers? Seven product characteristics determine product profitability, and you probably only look at turnover and gross margin.
Easy DPP™ shows Direct Profit Profitability of each product in the category.

Best pricing / Every Day Low Pricing (EDLP)

Is your (subjective) price image in line with your (objective) price level and brand image? Your best competitors know all the tricks to improve price image without losing gross margin. Lack of this skill is a showstopper! EDLP is one successful strategy for a favourable price image, but one of many.

Efficient retail promotions

Do retail promotions add value to your company, or are they a traditional way of doing business? We will show you positive results and negative impacts of promotions.
Insight in real effects and real promotion costs will change your mind.